Essential
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4 min
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Mubarak Odeyemi
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A man walked into Rectup Pharmacy in Egbeda one afternoon to check his blood sugar. It was the kind of routine check pharmacies in the neighbourhood do many times a day. The reading came back at more than 500 milligrams per decilitre.
That number is an emergency. Enitan, the pharmacist, knew it immediately, and she told him he needed to go to the hospital. He didn't want to. He knew he was diabetic and had simply made peace with not dealing with it.
"He was reluctant to go. He didn't want to go, so I forced him."
He went. He came back with hospital results and a prescription, and then something changed. He kept returning to Rectup, regularly, to check his blood sugar at the same counter where the danger had first been caught. Week by week, Enitan watched the number come down until it settled into a safe range.
"I felt like I intervened in somebody's health. It could have landed in the hospital as an emergency if it wasn't detected."
Ask Enitan why she opened a pharmacy in the first place, and her answer is one line.
"Passion to see people get better in their health."
That sentence is the whole reason Rectup exists. Everything else, the procurement, the pricing, the long days, the partnership she would eventually sign with Famasi, sits underneath it.
Three years of close care in Egbeda
Rectup Pharmacy has been open for about three years. In a neighbourhood like Egbeda, that is enough time to become part of how people manage their health. Patients here do not order medication from an app and wait by the door. They walk in, describe what they are feeling, ask questions, and leave with both the medicine and the counsel that comes with it.
Enitan runs all of it: procurement, pricing, counselling, training her staff, dispensing. Her care is personal and consistent, and over three years it has built her something valuable, a base of patients who trust her and keep coming back.
She tells the story of a second patient almost in the same breath as the first, because it is the kind of story she got into pharmacy to be part of. He came in with a high reading too, somewhere in the 300s, but unlike the first man, he was ready to comply from the start. He bought a glucometer from Rectup and began checking his blood sugar at home. He kept coming back for his medication, and when he travelled, he bought enough to carry him through and reported back the moment he returned.
Two weeks ago, he walked in and showed Enitan his latest reading. It had come down from the 300s to just over 100.
"Controlled, well controlled. And he's compliant, very much compliant. That gave me some joy."
The limit close care runs into
There is a ceiling on this kind of pharmacy, and it has nothing to do with the quality of care. It is distance.
Enitan can only help the people who can reach her counter. The patient with the 500 reading was caught because he happened to walk in. Across Egbeda and beyond it, there are people managing high blood sugar, or not managing it, who will never walk through her door, however good the care inside it is. For a pharmacist whose entire reason for the work is seeing people get better, the boundary of the neighbourhood is also the boundary of how many people she can reach.
Growing past that boundary, the usual way, means opening another branch: more rent, more staff, more stock, more capital. For most independent pharmacies in Nigeria, that is rarely quick and rarely cheap.
How Dispensary widened the reach
A year before partnering with Famasi, Enitan took part in CareCapital, a Famasi programme for women-led pharmacies. Dispensary, the company's pharmacy management software, came up during the trainings, and she watched how it worked for other owners in the room before it was ever her turn.
"I already had faith in what Famasi was doing, so it wasn't hard for me to sign up."
Dispensary connects pharmacies to patients searching for medication, including patients well outside their immediate area, and gives them the tools to receive and fulfil those orders. For Rectup, that meant the same careful pharmacy could now be found by people who would never have walked past it.
Her goals going in were simple: reach more people, grow her income, and in her own words, give something back to Famasi for the work it was doing to get medication to people wherever they are.
Then the orders started arriving from outside Egbeda, from customers Enitan had never met.
"I've been able to reach out to more people, more clients beyond my community pharmacy location."
The honest results so far
Enitan does not oversell what has happened. Asked to put a number on the impact, she is candid.
"I could say 5 out of 10. The income is still on the low side, but even though it's low for now, it's significant, and I believe it's increasing."
She is honest about the friction too. She was already running another inventory system when she joined, so using Dispensary alongside it took some adjusting, and there have been small glitches along the way. She treats them as part of the journey rather than a reason to stop.
What she is not uncertain about is whether the partnership is worth it. She had already answered that before the interview. When someone called to ask her opinion of Famasi, she told them plainly.
"Of course I would recommend Famasi. Already done that."
What other pharmacies can take from Rectup
Enitan's story points to something useful for any independent pharmacy weighing how to grow.
Reach can be expanded without opening a branch. The most expensive way to serve more patients is more physical locations. A platform that connects an existing pharmacy to patients beyond its street can widen reach at a fraction of the cost and risk.
Growth and care are not in tension. Rectup did not change what it is in order to reach more people. The same counselling, the same follow-up, the same attention that brought a 500 reading down to safe, is what now travels to patients further away.
Honest, early results still count. Enitan's "5 out of 10" is not a triumphant number, and she does not pretend otherwise. It is a real one, moving in the right direction, from a pharmacist who would rather tell the truth than inflate it. That honesty is exactly why her recommendation carries weight.
Enitan opened Rectup because she wanted to see people get better. The man whose blood sugar once read above 500 still comes in to check his numbers, still controlled. So does the one who walked in at 300 and something and now shows her readings just over 100. Three years in, that is still the work. Famasi has simply widened how far it can reach.
Want to reach patients beyond your immediate area and grow your pharmacy? Sign up for Dispensary. Get started →
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